Publication about the official opening of the Russian representation of “FARAM”

October 2009 – “Baltic Business News”.

Publication about the official opening of the Russian representation of “FARAM”.

On September 23, 2009 in Moscow held an official opening of Italian company FARAM representation in Russia. FARAM is the Italian market leader in producing office partitions and furniture and one of the 3 leading manufacturer of office partitions.

The ceremony opened Italian Ambassador to Russia Mr. Vittorio Claudio Surdo, who noted the importance of strengthening economic relations between Italy and Russia, and the significance of  FARAM opening in Moscow, as for the Company, as for Russian companies, which get an opportunity to work with FARAM directly and equip the offices with the most modern, beautiful and high quality partitions and furniture from  FARAM.

General Director of the Russian representation FARAM RU Elena Melentyeva noted that the main advantage of FARAM is work on individual projects without a modular constraints, the Company proposes to solve the office space in customer brand style, including the design and office partition systems, cabinets, furniture and even illumination. Over the past few years, FARAM successfully completed over 360 projects in the world, and since December 2007 have completing the implementation of some significant projects in Russia. There are 8 floors of Renaissance Capital – Financial Consultant (Embankment Tower, Block C, Moscow-City), 26 floors of Bank VTB (“The Federation Tower”), Barclays Bank, Lehman Brothers.

Director of the Company «FARAM SpA» and Managing Director «FARAM UK» Mr. Dino Pase presented the latest collection of FARAM, spoke about the distinctive features – ease of assembly, high quality products and advanced technologies used in the production process, and noted that designers and architects of our company are ready to implement any idea of the customer – in any color solutions and materials, as the company focuses on teamwork and creativity in translating their projects.

Congratulations were made by the company’s strategic partners: the General Director of «Kloeber» Herwig Zanglauer (chair for the office) and the Regional Export Manager «Firma Di Vetro» Elisa Bonaldi (architectural and office lighting). Welcoming speeches of thanks for successful cooperation in Russia were: Head of Corporate Support “Renaissance Capital” – David Adamson and Head of Construction of real estate VTB Group – Satvalov V.I. They noted the high level of competence of employees FARAM, accuracy of orders and the ability to implement complex projects under tight deadlines.

The event was attended by over 100 guests: heads of major Russian and international architectural, construction, consulting, and real estate companies, as well as the heads of banks and major financial and investment companies. MC of the ceremony were cinema actor Sergey Komarov and PR manager of FARAM RU Catherine Chulkova.

The presentation was arranged in Italian style – guests were treated by Italian wines and snacks, donated gifts associated with Italy. Guests could won office interior items in lottery with grand prize a certificate for 5.000 Euro for Manager office equipment. As well guests took part in creative projects and painted wooden horses – a symbol of FARAM that will decorate Moscow office.
The star of the evening became an Italian tenor Antonio Sorrentino, who sung at La Scala Theater in Milan, Carlo Felice Theatre in Genoa, Giuseppe Verdi Theatre in Trieste, and flew to Moscow for a single performance at the opening of FARAM office. Vocals Antonio Sorrentino strikes and fascinates its range.

Famose Russian singer and composer Dmitry Malikov completed the performance. His charm, amazing charisma, skill of the pianist added romance and warmth of the evening. His music filled the entire space and harmoniously blended with a unique interior office FARAM.

The trademark FARAM enters into customer’s life calling to share creativity and active exchange of ideas. FARAM always ready to serve the most demanding customers.

Company «FARAM» was founded in 1957 in northeast Italy. From the outset, the company’s management has made a bet on innovation and manufacture of modern furniture. In 1970 it was decided to concentrate on the production of office furniture. In the production launched the first models of office furniture, which have brought success and recognition.In 1972 Company began production of the first system of office partitions. The basic solution of modern partitioning systems have been developed and patented by «FARAM». The main series of baffles «FARAM» P600, P700 factory produced more than 10 years and the company continually improves its effort to reduce the time of their assembly.

The second half of the 90′s was marked by fixed partitions, developed with the assistance of architect Daniel Del Mizer. Collaboration with leading architects and designers brought «FARAM» in market leaders.

Today the main «FARAM» products are: office partitions, office furniture, system cabinets, office chairs. The company has seven factories in Italy, one in China and representative offices in 24 countries. Over the past few years the company has successfully implemented over 360 projects worldwide. «FARAM» now in Russia.


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